Mortise & Tenon
Mortise & Tenon is a self-started furniture boutique company with emphasis on personal curation and high quality material products for its catalog. The company celebrates traditional craftsmanship while positioning itself in contemporary lifestyle.
The task is to develop a modern-minimalist brand identity that represents the company's high quality standard while conveying its unique personality.
The result is a vibrant & modern color approach, symbolic of its owner, that moves away from traditional minimalist calmness while also remaining grounded in its contemporary element. The subtle elegant patterns represents its value on local craft and quality.
Scope of Work:
BRAND IDENTITY
Logo and Color Usage
Marketing Asset
Merchandise and Printed Materials
Social Media Asset
Website Homepage
Catalog Cover
